Vet

Save
Share

You grew up wanting to help animals.

Now, after years of education, training, and work, you’re finally ready to start your own veterinary practice.

But did vet school prepare you for marketing?

Even a medical practice needs good public relations and branding. And it all starts with your most powerful marketing tool: Your logo.

Here are some tips to design a great vet logo.

Look Like a Vet

This first tip may seem obvious, but it’s important to keep in focus.

If you’re making a logo for a vet, it needs to look like a vet logo.

The best thing about good logos is that they can say a lot without saying anything.

You may want to include “Veterinary Clinic” or “Animal Hospital” somewhere on your logo. But when designing it, try to refrain from using these phrases until the end.

Challenge yourself to make a logo that shows rather than tells. Someone should see your icon and think, “That looks like a vet.”

What elements might you include? Well, animals, for one.

Dogs and cats are the most common pets and often both used in vet logos, such as the Marietta Vet Clinic. If you specialize in certain animals, such as horses, you should represent that in your logo.

You might also use some symbols of healthcare. A heart, the red cross, or the Rod of Asclepius are all common icons used to represent health centers.

Your logo should be somewhat playful because your business involves animals. But as a medical clinic, there’s a sense of seriousness as well. Try to balance professionalism with your love of animals in your logo.